Laundry Detergent


This powerful detergent rooted in nature is strong enough that a small capful can fully handle your laundry. It accomplishes this by using Soforo, our patented readily biodegradable ingredient. The result provides clothes with a gentle feeling, all while avoiding the large environmental footprint of common petroleum-based soaps. 

Our secret is Soforo: a powerful, natural cleaning agent. Providing the clean we need, while remaining biodegradable. Acting fiercely on stains and spills, without the chemical sensation of other cleaning agents. Letting you celebrate life, however you choose. 

Available Sizes: 64fl oz (2QT) 1.9L

Our Ingredients

Water, Potassium Cocoate, C10-16 Alkyl Glucoside, Sodium Lauryl Sulfate, Ethoxylated C12-18 Alcohols, Cocamidopropyl Betaine, Sodium Sulfate, Fragrance, Sodium Benzoate, Sodium Chloride, Citric Acid, Hydrolyzed Palm Sophorolipids

Readily biodegradable.


Sustainably sourced. Created from nature, for nature.


Powerful cleaning, planet-friendly Soforo: Your guilt-free laundry solution.

Fill cap to line

Our powerful formulation means less does more.

Fill to line 1 for Standard Load
Fill to Line 2 for Large Load
Fill to Line 3 for Heavy Load

Load in your washer

Wash your laundry following your garment care label and machine washer load instruction.

Enjoy the natural clean

Dry, enjoy, and get back out there to enjoy the world in your fresh clothes!

We Want You to Ask Questions

Seriously. Our team of experts have answers.

Do you make fragrance free or unscented detergent?
What is the difference between softener and detergent? When should I use each?
How to remove stains?
Can I use Happy Elephant to wash silk, wool, cashmere, and other delicate fabrics?